4 advantages of online surveys for research

Market research   |   No comment

Online surveys are a great research tool in order to explore if there is market for a new product or service or for validating a new business idea. Moreover, online surveys offer a fast and accurate solution for cost-effective market research and have several benefits: 1. Faster The time span needed to complete an online survey project is 5 to 8 times shorter. Furthermore, most surveys with up to 1000 responses are being completed within hours, thus providing insights essentially in real-time. Survey responses are processed automatically and the results are accessible at any time. 2. More accurate Several studies have compared classic telephone...

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App monetization tips #8

Monetization   |   No comment

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base.  Monetization techniques - Localizing beyond language Considering to localize an app’s content when deciding to expand to different markets it’s a key point to its success and adoption. However, moving one step further and adjusting the monetization strategy of the app, based on location and characteristics of the addressed market, can be the “make or break” factor of this app’s performance in its revenue charts! One size does not fit all. We have already discussed this in previous...

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App monetization tips #7

Monetization   |   No comment

 Monetizing upon the illusion of being part of something It is widely accepted, that a very interesting need that thrives among people, is the need of being part of something, even if that thing is not tangible, nor something that users can actually benefit from somehow. Being able to apply such a concept around an app’s design, can leverage several monetization opportunities in the long run. Build up a story A good story built around an app, can bring excitement and engagement to the users. This story could be anything like solving an unsolvable problem, rescuing a princess, killing the bad guy, or...

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App monetization tips #6

Monetization   |   No comment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour.Monetizing upon social competitiveness and acknowledgmentEvery mobile app needs a loyal user base in order to be able to generate some serious money for its owner. One of the most difficult things out there is to attract users to the app and engage them, so that eventually later on, will spent some money within the app. Build a community fistEvery app has a user base that shares some common interests, since these users ended up using the same app after all....

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App monetization tips #5

Monetization   |   No comment

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss upon monetizing around user impatience.Monetizing upon user impatiencePeriods of scarcity during an app’s lifecycle can reveal several monetization opportunities and drive irrational user behaviour, converting a user to an obsessive payer. Scarcity in terms of time usually drives user impatience. Therefore it has become a common practise nowadays especially in games and other social apps to see short or long periods of time of what we will call here “Moments...

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Insights from the largest car purchase intent study in US!

Infographics, Market research   |   No comment

IntroWith new car sales reaching an annualised rate of over 17 million vehicles, a flurry of great new product launches, and executives maintaining a disciplined approach to financial and operational management, automotive companies are generating record profitability from their U.S. operations. However even with these healthy sales, most U.S. OEMS and suppliers are taking a cautiously optimistic view about the future. While there is confidence in the state of the industry, growth in new vehicle sales is forecasted to slow. One of the key questions then, on everyone’s mind is, where do we go from here?Click to see the interactive...

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App monetization tips #4

Monetization   |   No comment

There are a lot of things app developers can monetize around an app user but nothing compares with monetizing upon user feelings.Monetizing upon scarcity, exclusiveness and uniquenessDesigning an app to work in an abundance environment is usually a wrong strategic approach in terms of monetization. Abundance is usually not appreciated by anyone and does not motivate a user. Creating short times of abundance within a scarcity period, can be quite appealing and challenging for a user, creating several monetization opportunities in the way. An app user that is in position to have everything he needs whenever he needs it within...

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App monetization tips #3

Monetization   |   No comment

Planning a monetization strategy upfront, is a key point towards an app’s monetization success. Including in this strategy a proper handling of user’s first experience, during the on-boarding process of the app, is quite important.The first user experienceGetting an app visible and being downloaded many times is the first goal in the app store battle. App publishers can achieve that either through proper ASO or a well designed marketing plan or any other way. Keeping users engaged with the app, after downloading it, is the next achievement to be accomplished and therefore the on-boarding experience is very crucial. After all,...

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App monetization tips #2

Monetization   |   No comment

Are app users abandoning the classic buy/sell concept of paid model? Are paid apps on life support? Why do most top titles on app stores, follow the freemium rather than the paid model?Paid apps monetization model is not a panacea any morePaid apps have been one of the most popular and  traditional approaches since the first rise of app stores. This model has thrived for years especially on stores like AppStore where users were more willing to pay for apps. However, for years, app developers had the feeling that users would pay for apps like they were doing for desktop,...

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App monetization tips #1

Monetization   |   No comment

Today we are launching a new column around mobile app monetization with several tips and insights on how to define an efficient mobile app monetization strategy based on the experience we gained so far by running our own monetization network…Pollfish. During the last two years and through our daily interaction with developers and the apps’ ecosystem we have seen a lot including several mistakes, bad and good practises and strategies . Our main aim is to provide a better and deeper understanding to the app developer community, on different monetization techniques that exist out there and help developers adjust and evolve...

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