Tips for online and mobile surveys

When was the last time you were requested to participate in survey? Businesses are clamoring for client input and feedback regarding every purchase made or not made. Pollfish is here to help consumer-facing businesses gather feedback from existing and potential clients and would like to share with you a few tips for better online and mobile surveys:


1. Know the point you are trying to prove

Think and identify the exact point you are trying to prove or the question you are trying to answer. Having clarity around what you are trying to achieve and how you will use the information will have a significant impact on the types of questions you ask.

2. Design your questionnaire having in mind the point you are trying to prove

Write your questions according to the point you are trying to prove and don’t just gather questions that are not correlated. Also keep in mind to keep your questionnaire short or you run the risk of respondent fatigue, which can impact response quality. Keep it objective and minimize question bias.

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4 advantages of online surveys for research

Online surveys are a great research tool in order to explore if there is market for a new product or service or for validating a new business idea. Moreover, online surveys offer a fast and accurate solution for cost-effective market research and have several benefits:
1. Faster
The time span needed to complete an online survey project is 5 to 8 times shorter. Furthermore, most surveys with up to 1000 responses are being completed within hours, thus providing insights essentially in real-time. Survey responses are processed automatically and the results are accessible at any time. Read more…

Monetization techniques – Localizing beyond language

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base.

Considering to localize an app’s content when deciding to expand to different markets it’s a key point to its success and adoption. However, moving one step further and adjusting the monetization strategy of the app, based on location and characteristics of the addressed market, can be the “make or break” factor of this app’s performance in its revenue charts!

One size does not fit all. We have already discussed this in previous posts. Segmenting the user base of an app and applying different monetization techniques based on the profile of each group can be really rewarding. One of the major groups that can be used and applied in a monetization strategy, is around localisation.

Dynamic monetization model

In App Annie and IDC latest report regarding mobile app revenue composition across iOS App Store and Google Play, we may see that each market reacts differently in mobile revenue models applied.

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Monetizing upon social competitiveness and acknowledgment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour.

Every mobile app needs a loyal user base in order to be able to generate some serious money for its owner. One of the most difficult things out there is to attract users to the app and engage them, so that eventually later on, will spent some money within the app.

Build a community fist

Every app has a user base that shares some common interests, since these users ended up using the same app after all. Converting this user base to an active community is a big challenge. App publishers should try, when designing their apps, to make them as social as possible. App publishers should initially focus towards growing their user base and creating a community around their app before applying monetization mechanisms through a social environment. After all, user needs a relevant audience to expose achievements or progress through the app. Building a community around the app and allowing interaction between its members, brings engagement to the users, rise competitiveness and if exposed properly, can drive awareness about the app and bring virality and wider adoption.

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Monetizing upon user impatience

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss upon monetizing around user impatience.

Periods of scarcity during an app’s lifecycle can reveal several monetization opportunities and drive irrational user behaviour, converting a user to an obsessive payer. Scarcity in terms of time usually drives user impatience. Therefore it has become a common practise nowadays especially in games and other social apps to see short or long periods of time of what we will call here “Moments of Silence” where users are prevented from keep using the app or are excluded from certain features. This strategy is driving one thing; obsession and is pointing upon raising user impatience.

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Insights from the largest car purchase intent study in US!


With new car sales reaching an annualised rate of over 17 million vehicles, a flurry of great new product launches, and executives maintaining a disciplined approach to financial and operational management, automotive companies are generating record profitability from their U.S. operations. However even with these healthy sales, most U.S. OEMS and suppliers are taking a cautiously optimistic view about the future. While there is confidence in the state of the industry, growth in new vehicle sales is forecasted to slow. One of the key questions then, on everyone’s mind is, where do we go from here?


Click to see the interactive infographic Read more…

Monetizing upon scarcity, exclusiveness and uniqueness

There are a lot of things app developers can monetize around an app user but nothing compares with monetizing upon user feelings.

Designing an app to work in an abundance environment is usually a wrong strategic approach in terms of monetization. Abundance is usually not appreciated by anyone and does not motivate a user. Creating short times of abundance within a scarcity period, can be quite appealing and challenging for a user, creating several monetization opportunities in the way. An app user that is in position to have everything he needs whenever he needs it within an app, is quite difficult to be monetized.

Moreover, if an app is designed in a way that the user feels some sort of uniqueness while making progress within the app, or he is offered the option to has access to something exclusive, this can end up to very good conversions monetization wise.

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The first user experience

Planning a monetization strategy upfront, is a key point towards an app’s monetization success. Including in this strategy a proper handling of user’s first experience, during the on-boarding process of the app, is quite important.

Getting an app visible and being downloaded many times is the first goal in the app store battle. App publishers can achieve that either through proper ASO or a well designed marketing plan or any other way. Keeping users engaged with the app, after downloading it, is the next achievement to be accomplished and therefore the on-boarding experience is very crucial. After all, you get a first experience only once!

It is widely known that most of the users abandon an app early on, and in particular, the first time that they try to use it. Several developers ignore this fact and usually do not separate, nor consider the on-boarding experience in their monetization strategy.

Through Pollfish network we have seen several examples and bad practises that affect first user experience. One of them, is overflowing users with ads in different parts of the app even before users are familiar with what the app can do and what it can offer, resulting to frustrated users leaving the app.

App publishers should not try to monetize their app too soon. Applying monetization techniques too early can affect retention. User first experience should be treated wisely and without the goal on an ephemeral revenue but focusing on increasing LTV for each user in the long run.

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