Waiting in line all night for Black Friday deals

Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.

At Pollfish we wanted to drill down and learn more about that, so find below some key takeaways based on age:

  • Consumers aged 18-24 are the biggest fans of Black Friday Shopping across all age groups
    • 82% of them said they are planning to engage in some form of Black Friday shopping this year
    • Nearly a third of them plan to wait in line all night for deals
    • Walmart was selected as the favorite Black Friday retailer
    • They also are big spenders: 1 in 5 of them shared they are going to spend more than $2000 on Black Friday
  • Consumers aged 54+ are the biggest fans of Cyber Monday across all age groups
    • 85% of them said they are planning to go to engage in some form of Black Friday shopping this year
    • 57% of them said they are planning to spend more than $2000 on Cyber Monday and they do not have specific preferred online retailers
  • When asked respondents if they had to choose to shop on Black Friday or Cyber Monday, which day would they be more willing to shop, all of the age groups picked Black Friday except the 45-54 year old group.

Read more…

Millennials take on Thanksgiving platter

Thanksgiving Day, a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the harvest and of the preceding year. It is celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. Several other places around the world observe similar celebrations however nobody knows how this tradition has affected Millennials?

At Pollfish we wanted to drill down and learn more about that, so find below some key takeaways based on age:

  • More older adults prefer the traditional way to cook turkey.
  • Millennials (people who are 18-34 years old in 2015, according to the Pew Research Center) are the least happiest generation on Thanksgiving, compared to other generations. This generation has the lowest percentage of people who do not have any Thanksgiving headache.
  • Millennials prefer a Thanksgiving platter while the rest of the generations like turkey sandwich when it comes to their favorite Thanksgiving leftover
  • Millennials like to sleep off the meal as the best post-Thanksgiving activity
  • Adults aged 35-44 have the most people said prepping for Black Friday shopping is their post-Thanksgiving dinner tradition

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Monetizing upon unpredictability and variety of rewards

The influence of unpredictability and variety of rewards can be seen in many aspects of a human’s every day life and can drive behaviour towards specific actions. This technique had been deeply studied in the early 50’s and was successfully applied in video games the years that followed, proving that it can also be a great drive of monetization for mobile games or apps if properly embedded in the initial game or app’s design.

Back in early 50’s B.F. Skinner used an operant conditioning chamber (known as Skinner Box) to perform experiments and study behaviour conditioning (training) by teaching a subject animal to perform certain actions (like pressing a lever) in response to specific stimuli, such as a light or sound signal in exchange for a reward (food, stop the sound signal etc.). These experiments showed that subject animals that were receiving each time the same reward (for example the exact same food) were initially excited repeating the same action many times, however as time was passing this behaviour was becoming saturated and subject animals would press the leaver to receive food only when hungry. On the other side, subject animals that were receiving a variety of rewards like different size or type of food kept pressing the lever like crazy in the anticipation on what would be the next reward.

If we study this experiment carefully we will see that it also appears in many cases of a human’s life and the consequent reactions that follow have to do with the problem solving nature of human in a similar reaction that subject animals had in the aforementioned experiment. People, when faced with an unpredictable positive feedback on an action like a reward, instinct tells them to do that action again. Once an action ends up to a predicted result, it is not fascinating any more and is just another action or tool available in the surrounding environment.

Research has shown that anticipation that occurs on the unpredictability and variety of rewards raises dopamine, a neurotransmitter chemical that is responsible for transmitting signals in between the nerve cells of the brain and can drive behaviour. Dopamine raise, is associated with pleasure, desire and habit and can be found in different rewarding behaviours that people usually do like eating, bragging and others. Recent study has shown that scientists were able to navigate rats by raising their reward feelings with electrodes on their brain fired by external radio signals. All these studies proved that usage of such techniques can affect the way people make choices and resulted to an extensive application of similar methodologies in the design of video games, mobile apps or business in order to increase addiction, engagement and eventually profits by driving user behaviour.

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Tips for online and mobile surveys

When was the last time you were requested to participate in a survey? Businesses are clamoring for client input and feedback regarding every purchase made or not made. Pollfish is here to help consumer-facing businesses gather feedback from existing and potential clients and would like to share with you a few tips for better online and mobile surveys:


1. Know the point you are trying to prove

Think and identify the exact point you are trying to prove or the question you are trying to answer. Having clarity around what you are trying to achieve and how you will use the information will have a significant impact on the types of questions you ask.

2. Design your questionnaire having in mind the point you are trying to prove

Write your questions according to the point you are trying to prove and don’t just gather questions that are not correlated. Also keep in mind to keep your questionnaire short or you run the risk of respondent fatigue, which can impact response quality. Keep it objective and minimize question bias.

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4 advantages of online surveys for research

Online surveys are a great research tool in order to explore if there is market for a new product or service or for validating a new business idea. Moreover, online surveys offer a fast and accurate solution for cost-effective market research and have several benefits:
1. Faster
The time span needed to complete an online survey project is 5 to 8 times shorter. Furthermore, most surveys with up to 1000 responses are being completed within hours, thus providing insights essentially in real-time. Survey responses are processed automatically and the results are accessible at any time. Read more…

Monetization techniques – Localizing beyond language

In this blog post we will discuss about adjusting an app’s monetization strategy based on the location and market profile of its user base.

Considering to localize an app’s content when deciding to expand to different markets it’s a key point to its success and adoption. However, moving one step further and adjusting the monetization strategy of the app, based on location and characteristics of the addressed market, can be the “make or break” factor of this app’s performance in its revenue charts!

One size does not fit all. We have already discussed this in previous posts. Segmenting the user base of an app and applying different monetization techniques based on the profile of each group can be really rewarding. One of the major groups that can be used and applied in a monetization strategy, is around localisation.

Dynamic monetization model

In App Annie and IDC latest report regarding mobile app revenue composition across iOS App Store and Google Play, we may see that each market reacts differently in mobile revenue models applied.

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Monetizing upon social competitiveness and acknowledgment

Following up the latest blog posts about monetizing around user feelings, today we are going to discuss about monetizing around social behaviour.

Every mobile app needs a loyal user base in order to be able to generate some serious money for its owner. One of the most difficult things out there is to attract users to the app and engage them, so that eventually later on, will spent some money within the app.

Build a community fist

Every app has a user base that shares some common interests, since these users ended up using the same app after all. Converting this user base to an active community is a big challenge. App publishers should try, when designing their apps, to make them as social as possible. App publishers should initially focus towards growing their user base and creating a community around their app before applying monetization mechanisms through a social environment. After all, user needs a relevant audience to expose achievements or progress through the app. Building a community around the app and allowing interaction between its members, brings engagement to the users, rise competitiveness and if exposed properly, can drive awareness about the app and bring virality and wider adoption.

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Monetizing upon user impatience

In our last article we discussed about monetizing upon user feelings and in particular around scarcity, uniqueness and exclusiveness. Today we are going deeper around scarcity and we will discuss upon monetizing around user impatience.

Periods of scarcity during an app’s lifecycle can reveal several monetization opportunities and drive irrational user behaviour, converting a user to an obsessive payer. Scarcity in terms of time usually drives user impatience. Therefore it has become a common practise nowadays especially in games and other social apps to see short or long periods of time of what we will call here “Moments of Silence” where users are prevented from keep using the app or are excluded from certain features. This strategy is driving one thing; obsession and is pointing upon raising user impatience.

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Insights from the largest car purchase intent study in US!


With new car sales reaching an annualised rate of over 17 million vehicles, a flurry of great new product launches, and executives maintaining a disciplined approach to financial and operational management, automotive companies are generating record profitability from their U.S. operations. However even with these healthy sales, most U.S. OEMS and suppliers are taking a cautiously optimistic view about the future. While there is confidence in the state of the industry, growth in new vehicle sales is forecasted to slow. One of the key questions then, on everyone’s mind is, where do we go from here?


Click to see the interactive infographic Read more…


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