Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early (and more recently during overnight hours) and offer promotional sales.
At Pollfish we wanted to drill down and learn more about that, so find below some key takeaways based on age:
- Consumers aged 18-24 are the biggest fans of Black Friday Shopping across all age groups
- 82% of them said they are planning to engage in some form of Black Friday shopping this year
- Nearly a third of them plan to wait in line all night for deals
- Walmart was selected as the favorite Black Friday retailer
- They also are big spenders: 1 in 5 of them shared they are going to spend more than $2000 on Black Friday
- Consumers aged 54+ are the biggest fans of Cyber Monday across all age groups
- 85% of them said they are planning to go to engage in some form of Black Friday shopping this year
- 57% of them said they are planning to spend more than $2000 on Cyber Monday and they do not have specific preferred online retailers
- When asked respondents if they had to choose to shop on Black Friday or Cyber Monday, which day would they be more willing to shop, all of the age groups picked Black Friday except the 45-54 year old group.