When was the last time you were requested to participate in survey? Businesses are clamoring for client input and feedback regarding every purchase made or not made. Pollfish is here to help consumer-facing businesses gather feedback from existing and potential clients and would like to share with you a few tips for better online and mobile surveys:
1. Know the point you are trying to prove
Think and identify the exact point you are trying to prove or the question you are trying to answer. Having clarity around what you are trying to achieve and how you will use the information will have a significant impact on the types of questions you ask.
2. Design your questionnaire having in mind the point you are trying to prove
Write your questions according to the point you are trying to prove and don’t just gather questions that are not correlated. Also keep in mind to keep your questionnaire short or you run the risk of respondent fatigue, which can impact response quality. Keep it objective and minimize question bias.